Finding the perfect domain name for your website can be a tricky process, especially if your first choice is already taken. Whether you’re starting a blog, launching a business, or building an online portfolio, securing the right domain name is essential for branding, credibility, and SEO. But what do you do when the domain name you want is already in use?
Fortunately, there are several alternatives and solutions to this common problem. In this blog, we’ll explore various strategies for securing a great domain name, even if your first choice is unavailable.
1. Try Different Domain Extensions (TLDs)
Your desired domain may be taken under the .com extension, but there are plenty of other top-level domains (TLDs) you can consider. Extensions like .net, .co, .io, or country-specific domains (like .uk, .de, .us) are becoming more popular.
Popular TLD Alternatives:
- .co: Often used for startups or companies.
- .net: Common for technology or network-related businesses.
- .io: A favorite among tech startups and developers.
- .org: Best for nonprofits or community organizations.
If the .com version of your domain is unavailable, try registering your domain with one of these alternative TLDs to stand out while still staying memorable.
2. Add Keywords to Your Domain
If the exact domain name you want is taken, adding relevant keywords to the domain can help make it unique while improving SEO. For example, if your desired domain is “FreshBakery.com” and it’s already registered, you could try “BestFreshBakery.com” or “FreshBakeryShop.com.”
Tips for Adding Keywords:
- Keep it relevant: Make sure the keyword relates directly to your brand or industry.
- Keep it short: Don’t go overboard with long, hard-to-remember keywords.
- Consider SEO: Choose keywords that align with your target audience’s search habits.
Adding a descriptive or location-based keyword can give your domain a unique touch while staying aligned with your brand identity.
3. Use Creative Domain Hacks
A domain hack is a creative way of using a combination of words and TLDs to form a domain name. This approach uses the TLD as part of the name itself. For instance, if “Example.com” is taken, you could try something like “Examp.ly” by using a country code or an alternate TLD.
Examples of Domain Hacks:
- Bit.ly (using the .ly domain from Libya)
- Del.icio.us (using the .us domain from the United States)
Domain hacks can make your site memorable, but make sure they are easy to spell and understand for your target audience.
4. Modify Your Brand Name Slightly
If your brand or business name is part of the desired domain, consider slightly modifying it to find an available domain. Simple changes, such as adding “the,” “my,” or “get” to the beginning of the name, can often solve the issue.
Examples of Brand Modifications:
- Original Name: “HappyPets.com”
- Modified Alternatives: “TheHappyPets.com,” “MyHappyPets.com,” “GetHappyPets.com”
This strategy can preserve your brand’s core identity while giving you more options for an available domain name.
5. Buy the Domain Name from the Current Owner
If you have your heart set on a specific domain name, and it’s already registered, you might be able to purchase it from the current owner. You can often find contact information via a domain’s WHOIS listing, or you may see an option to “buy” the domain when you search for it.
Steps to Buy a Domain:
- Check WHOIS: Use a WHOIS lookup tool to find the owner’s contact details.
- Reach Out: Contact the domain owner to express interest in purchasing the domain.
- Negotiate a Price: Be prepared to negotiate, as premium domain names can be expensive.
- Use an Escrow Service: If you agree on a price, use a trusted escrow service to ensure the transaction goes smoothly.
If the domain is parked (not actively in use), the current owner may be willing to sell it at a reasonable price.
6. Use Domain Name Generators
If you’re having trouble coming up with alternative domain names, a domain name generator can help. These tools take your input and suggest a variety of available domain name options based on keywords and preferences. Some popular domain name generators include:
- NameMesh
- LeanDomainSearch
- BustAName
These tools can help you brainstorm creative alternatives that you might not have thought of on your own.
7. Trademark or Branding Conflicts? Rebrand Early
If your desired domain name is tied to an established brand, it’s best to avoid using similar names. This could lead to trademark infringement or brand confusion. If your ideal domain name is already associated with a well-known brand, it might be time to consider a rebrand to avoid legal issues and build a distinct online presence.
Rebranding Considerations:
- Ensure your new name is original and doesn’t overlap with existing brands.
- Conduct a thorough trademark search to avoid future legal complications.
- Rebranding early will save you from future headaches if you plan on scaling your business.
Conclusion
Finding the perfect domain name can be a challenge, but with a little creativity and strategy, you can secure a domain that reflects your brand and makes your site easy to find. Whether you opt for a different TLD, add keywords, or use a domain generator, the key is to keep it simple, memorable, and aligned with your brand.
And if your dream domain is taken, don’t panic—exploring these alternatives will help you land on a great domain name that works for your business or project.